suomeli Melanie Wendland
Jaikus from suomeli
Sunday, 12 October 2008
Saturday, 11 October 2008
Thursday, 2 October 2008
Wednesday, 17 September 2008
Wednesday, 10 September 2008
Monday, 28 July 2008
Monday, 21 July 2008
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well, i wonder what kind of performance you made to get passed that doorman :)
Thursday, 3 July 2008
Thursday, 26 June 2008
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ok, ok, i give up on this. @matti: maybe one day i will understand this formula of yours and find the right flight :)
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it was a cool experience indeed to watch the Finnish presenters faced with the situation: there is really nothing to say right now that can bridge the missing picture :)
Wednesday, 25 June 2008
Monday, 23 June 2008
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2.wash them with a black visiting card in your back pocket for extra black-purple effects
Thursday, 19 June 2008
Saturday, 24 May 2008
Thursday, 22 May 2008
Friday, 16 May 2008
Tuesday, 13 May 2008
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So, here a short summary of what I said. In our ideation and design process we often conduct together with the client an exercise based on the system logics.
System logics should help you to target a product so that it answers the customer's needs. However not all needs are equally important or valid in a situation. That is why in system logics the needs are divided into 4 categories: - Common Needs (needs of nearly everyone) - Context Needs (needs of people of the same age, religion, etc.) - Activity Needs (needs of the same people who want to do the same things) - Qualifier Needs (needs of the people who want to do the same things in the same ways)
Once the needs are mapped to the categories it is easy to see whether a design decision needs to be made e.g. on feature level of a product or on service level (qualifier needs) of a product (addressing common needs).
I used the example of the wonderbra, created by Xavier, using the french advertisement, you can find here: http://www.experiencewonderyou.fr/
The needs, using the example of a young woman (who might want to use a bra), can be mapped to the four categories: common needs: to be love, to love context need: to attract, to raise attention activity needs: to be most attractive among a group of people, to highlight one's "features" :) qualifier needs: to boost one's breasts, to hide them etc.
Wonderbra shows in their advertisement "wonderfully" how they have address these needs with their product (be attractive, to be loved). The emotional value of the product is more important then the functional.
I hope that was short enough :)
Monday, 12 May 2008
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